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Dirk graduated from University of Pforzheim (Germany) and Copenhagen Business School (Denmark) with master degree in marketing / economics. Dirk has worked as a manager for German Federal and Australian financial institutions and infrastructure companies for the last 14 years. He structured the largest infrastructure fund in Germany and was involved in several leasing and infrastructure projects worldwide. 

Dirk built up the fastest growing EMS fitness chain in Malaysia and China.


Dirk Schmellenkamp
Tel: +60 (0)17852 0210


Experience, Competence, Success


We’re proud to work with clients across the ASEAN and overseas. We have extensive experience of working with clients from a range of sectors, including:

Education — we work with schools, universities and academies all over the Malaysia.
Independent Gyms and Clubs — we help set up gyms from scratch, each with their unique concept, which we help bring to life.
Professional Sports Clubs, Institutes and Academies — we work with coaches and sports directors to create bespoke strength and conditioning training facilities for athletes at the top end of their game.
Public Sector — we renovate functional training gyms within the public sector including leisure centres, training gyms for firefighters and other public sector facilities.
Private Home Owners — we design and create stylish and unique home gyms for clients who are looking to have their own personal training gym in the comfort of their home.

Wherever you’re located, and whichever sector you’re in, you’ll have a dedicated member of our team who’ll be responsible for looking after you and making sure you get the right solution, on time and within budget.



We’re proud to be different and innovative; of all, we shake the game!


The most important part of what we do is listen. From the moment we first talk to you over the phone, we want to understand everything about your project, no matter how big or small.

After an initial chat, we’ll then arrange to meet, to see your training facility, assess the space available and discuss in more detail what you want to achieve. We ask lots of questions about the facility: What will it be used for and who will be using it? Who are you targeting and what are their needs? We’ll then do all the leg-work to provide you with a solution for your requirements and within your specified budget.


The time we spend with you to understand your needs in detail means we can provide a solution that is right, first time. This level of understanding also means we can help you invest in the important pieces of equipment and save on other areas. Saving you both time and money.


We work with you throughout the process. Quite often there are several people involved and other stakeholders to consider. We know how stressful this can be and we work with you to find a solution which everyone is happy with. This kind of collaboration means that we develop long-lasting partnerships with our clients. Something we’re very proud of.

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